Increased demand
During the holiday season, mass consumption drives a marked increase in online shopping and ordering. Products such as toys, clothing, technology and foodstuffs top the list of most in-demand shipments. Logistics and transport companies must ensure that these goods reach retailers and households on time, especially during this critical time.
According to recent studies, online sales can increase by up to 30% in December, generating a significant spike in logistics activity.
Logistics and advanced planning for Christmas
To manage the increase in demand, companies need to undertake detailed planning:
- Route optimization: Use of intelligent systems to avoid delays and reduce costs.
- Fleet reinforcement: Temporary increase of vehicles and hiring of additional drivers.
- Efficient coordination: Joint work between warehouses, distribution centers and carriers to ensure on-time deliveries.
The role of technology in Christmas logistics
In order to ensure efficiency during the festive season, technological tools are implemented for this purpose:
- Fleet management systems: Enable real-time tracking of shipments.
- Adapted vehicles: Such as refrigerated vehicles for perishable goods, they ensure the quality of food and medicines.
Companies that invest in technological innovation are able to stand out from the competition, especially in times of high demand.
Sustainability and regulations
The increase in transport at Christmas brings with it environmental challenges. To reduce the impact, many companies are adopting sustainable measures:
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Fleets with electric or hybrid vehicles.
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Use of alternative fuels.
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Optimization of routes to minimize CO₂ emissions.