Road safety in transport is an absolute priority. Every day, thousands of trucks travel the roads carrying essential goods, and ensuring the protection of drivers, cargo, and other road users is a shared responsibility. At Subitur, we believe in using technology as a key tool to reduce risks and prevent accidents.
New technologies have completely transformed how we approach safety. ADAS (Advanced Driver Assistance Systems) are a clear example: they detect obstacles, warn of lane departures, control the distance to other vehicles, and can even brake automatically in dangerous situations. These systems help prevent collisions and keep drivers focused.
Another major advancement is the use of telemetry and real-time monitoring. Through sensors and GPS, companies can track each vehicle’s exact position, speed, fuel use, and driver behavior. This information allows fleet managers to correct unsafe habits, improve training, and plan preventive maintenance.
Vehicle-to-vehicle connectivity (V2V) is also gaining relevance. It enables trucks to communicate with each other, sharing alerts about traffic jams, road hazards, or weather conditions — contributing to smoother and safer journeys.
However, technology is not a substitute for human attention and responsibility. It’s a support system. At Subitur, we promote continuous training and road safety awareness, reinforcing the importance of responsible driving and compliance with regulations.
The future of transport safety lies in smart technology, where data analysis and automation can predict and prevent risks before they happen. Investing in these systems not only protects lives but also strengthens customer trust and improves operational efficiency.
At Subitur, we are committed to combining safety and innovation to build a more responsible and secure road transport industry.